Creative studio · Constanța, Romania

How we build
a brand.

Eight phases, from the first brief to the day you take the keys. Each one has something you receive and something we need from you. No black boxes, no month of silence, no surprise at the end.

In-houseStrategy, design, film and code sit in one room. Nothing is subcontracted.

Direct with the foundersNo account managers between you and the people doing the work.

One systemBrand, website and content are built together, not bought separately.

Before we start

Every project opens with a brief on our own platform, not a document chain in your inbox.

We send you a private link. You answer at your own pace, on your phone if that is easier, and what you type is saved as you go. Nothing is submitted until you press the button, and nothing gets lost if you close the tab.

The answers land straight in our dashboard, question by question, so the whole team reads the same thing. No forwarded emails, no version four of a spreadsheet, no "I think someone mentioned that on a call".

Why it matters. Most projects go wrong because information arrives in pieces, from different people, at different times. A single brief that everyone can see removes that entire class of problem before the work starts.

You receive

A private brief link and, after the call, a written summary of what we agreed.

We need

The brief filled in as far as you can. What you do not know yet, we complete together.

Discovery

week 1

A working session, not a pitch. We listen and ask the uncomfortable questions early, while they are still cheap to answer.

Who actually buys from you, and what makes them hesitate.
Who you lose deals to, and on what grounds.
What has to be true in twelve months for this to have been worth it.
What you already have that works and should be kept.

You receive

A competitive map, an audit of how your brand reads today, and a positioning hypothesis in plain language.

We need

One session with whoever makes the final call. Access to what exists: files, photos, analytics, past materials.

Strategy

week 2

Before anything is drawn, we agree on what the brand has to do. Design decisions are cheap once the argument is settled and expensive when it is not.

You get a short document, not a deck of eighty slides: positioning, the promise, tone of voice, and the list of places the identity will have to survive. A logo that works on a billboard and dies at sixteen pixels is a failed logo, and that is decided here, not later.

Approval gate. Nothing visual starts until you sign off on the strategy. It is the cheapest moment in the whole project to change your mind.

You receive

The strategic direction in writing, plus moodboards that show where the visual work is heading.

We need

One consolidated answer: yes, or what to change.

Identity

weeks 3 to 4

Two or three genuinely different directions, each with the reasoning attached. Not twenty variations of the same idea to make the deck look thick.

We show them live, never as a PDF sent over and left to interpretation. A logo shown without its argument invites taste as the only judgement, and taste is where projects go to die.

You pick one. We then take it apart and rebuild it: optical corrections, the colour system, type pairings, spacing rules, how it behaves in one colour and in motion. Most of that work is invisible in the final file and it is the reason the file holds up.

You receive

The directions presented live, then the chosen one refined, applied on real materials so you see it before it exists.

We need

A decision, and one round of consolidated feedback per stage.

Brand guide

week 5

A guide people actually open. Ours is interactive and lives at a link, so the person who joins your team next year finds the current version instead of a PDF from a folder nobody maintains.

Logo rules: clear space, minimum sizes, what is not allowed.
Colour in every space you will need: screen, print, and brand-safe pairings.
Type hierarchy, with real examples rather than abstract scales.
Photography and illustration direction, so future material still looks like you.
Every file, in every format, ready to hand to a printer or a developer.

You receive

The interactive guide, plus the full file package: vector, web and print.

We need

Nothing. This one is on us.

Website

weeks 5 to 8

Structure first, then design, then code. In that order, because reversing it is how sites get rebuilt twice.

We decide what pages exist and in what order a visitor meets the information. That conversation resolves most of the problems that would otherwise appear at launch. Only then does anything get designed, and only then written.

We write the code ourselves. No purchased theme, no page builder carrying weight you did not ask for. That is also why the site starts with an advantage in search instead of a handicap.

You receive

The structure agreed in writing, the design on desktop and mobile, then a private link where you watch the build progress.

We need

Content decisions: what services are listed, what stays off the site, who signs off on the copy.

Content

runs in parallel

Photo, video and motion, shot by the same team that built the brand. That is why the film looks like the packaging and the packaging looks like the site.

We plan the shoot around what the site and the social accounts actually need, not around what is convenient to film. Vertical formats are decided before the camera is set up, because a frame composed only for landscape does not survive being cropped.

You receive

Edited photography, video in the formats agreed, and motion applied to your own brand assets.

We need

Access to the location, the people who appear on camera, and their written consent.

Launch and handover

final week

You leave with everything, including the ability to run it without us.

Source files and full administrator access. Nothing is held hostage.
A recorded training session, so it still helps the person who joins in six months.
Thirty days of support included after launch.
Measurement in place from day one, so the next decision has data behind it.

What we do not do. We do not disappear, and we do not keep your files as leverage to make you come back. If you want to work with someone else next year, everything you need is already yours.

How we work together

Three rules that keep projects on schedule. They sound bureaucratic and they are the reason we hit dates.

One voice. Feedback arrives as a single consolidated list, from one person. Five people sending notes separately turns one revision round into five.
One round per stage. A round is one list, not a conversation that reopens a week later. Changing a direction you already approved is new work and we will say so before doing it.
The clock starts when we have what we need. Dates depend on the brief, the materials and the feedback arriving. If those slip, the timeline moves with them, and we will tell you the day it happens rather than at the end.

Where things live

The brief and the requests come through our own platform. Files and progress links go to you directly. No hunting through an email thread for the current version.

How often we talk

A kick-off call, short weekly check-ins, and one live presentation per major stage. Written summary after each.

Timeline

Indicative, for a full brand with a website. The exact dates come after the first call, when we know the scope.

PhaseTypical durationYour involvement

Brief and discoveryweek 1One session

Strategyweek 2Approval gate

Identityweeks 3 to 4One decision, one round

Brand guideweek 5None

Websiteweeks 5 to 8Structure and copy sign-off

Content productionin parallelLocation and people

Launch and handoverfinal weekTraining session

Brand only, without a website: two to four weeks. Brand with a website: five to eight. Add e-commerce or an application with a real backend and it becomes eight to twelve. Every date starts from a signed agreement and a completed brief.