Atmos

W’10
Branding / PackagingBranding & identity · Packaging · Signage · MerchClient. Atmos

Atmos comes from "atmosphere", a specialty coffee shop we built the full brand for: logo, packaging, merch and signage. Everything breathes the same warm air, cream and brown, like a good cup.

The Atmos coffee shop: the facade with the wordmark in the window and the round sign

Context

Atmos is a new specialty coffee shop: the name comes from "atmosphere".

The problem

Specialty coffee often looks the same: minimal, cold, interchangeable. Atmos needed memorable warmth.

What we did

A complete brand: logo, packaging, signage, merch.

The system we built

A wordmark round and heavy like freshly ground beans, a cup icon built from abstract shapes, cream and brown on everything you touch: cups, bags, t-shirts, the sign.

The result

We breathe coffee: an identity you recognise from across the street and remember after the first coffee.

The brand promise is simple: we breathe coffee. A wordmark round and heavy like freshly ground beans, a cup icon built from abstract shapes, and a cream and brown palette that smells of espresso.

The Atmos barista pouring milk into a blue cup
Behind the bar
An Atmos cup held in hand, next to a croissant
An Atmos cappuccino on the machine, next to the kraft bag
The first coffee of the morning
The Atmos carrier with two cups, carried by hand
The cup carrier
The Atmos bag carried down the street, past the coffee shop
Packaging: "breathe the coffee"
The Atmos business cards and loyalty card, on brick
The iced coffee cup with the atmos script
Iced coffee: the atmos script
A slide from the brand guide. Atmos Specialty Coffee on blue
From the brand guide
The round Atmos sign on the shop facade
The round sign
The Atmos cups in the blue version
The Atmos pastry packaging, on burgundy
Cups & packaging: colour variations
The Atmos cups in the cream version
The cream version
The Atmos t-shirts: front and back
Merch: the team t-shirts
Espresso pouring into the Atmos cup with the wordmark
Espresso: the cup with the wordmark

We breathe coffee.

The Atmos typographic pattern, from the brand guide
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