When you actually
need one
Not every frustration with a logo justifies a rebrand. Here are the signs that do.
If none of these signs fits, an identity refresh may be enough. We tell you straight which of the two makes sense, on the first call.
- The company now does something different from when the brand was created
- You are addressing a different audience or a different price segment
- The identity was made quickly, at the start, without strategy
- The materials no longer look alike, each one was made by someone else
- Competitors visibly look better, and it shows in sales
How it goes
A rebrand happens in stages, so you do not lose the recognition you have earned along the way.
What works and deserves to stay, what holds you back. We do not throw everything out by reflex.
Where you stand now and what that looks like visually. Two or three reasoned directions.
The complete system: logo, colours, typography, graphic elements, brand book.
Website, materials and content, aligned to the new identity.
Frequently asked questions
When the company now does something different from the start, when you address a different audience, when the identity was made quickly and without strategy, or when the materials no longer look alike. If you are simply bored of the logo, a refresh is usually enough.
The risk appears when you change everything at once, without explanation. That is why we start with an audit: we keep the elements that earn you recognition and change what holds you back, then communicate the change to existing clients.
A complete brand usually takes 2–3 weeks. Brand plus website: 5–7 weeks. Projects with applications or e-commerce: 8–12 weeks. We set the exact deadline after the first call.
The price is built to measure, for each client separately. We do not work with fixed packages, because brands are not alike either. After the first call you get a clear quote with everything it includes and no hidden costs.