Black Sea Horses
W’06An equestrian club near Constanța. Together we built the visual identity, the site and a series of brand films: a warm, editorial world around a single idea: come for the riding, stay for the feeling.
Context
Black Sea Horses is the largest equestrian centre in Dobrogea, twenty minutes from Constanța: lessons, nature, accommodation, events.
The problem
The real experience was premium, but the image did not say so: the brand had to sell the feeling, not just the riding.
What we did
A complete identity, a site with booking, photography and a series of brand films.
The system we built
An editorial serif, a cream, green and burgundy palette, posters with illustration and cinematic photography, films that capture exactly the quiet of the place.
The result
A coherent world, come for the riding and stay for the feeling, applied from the horse band all the way to blackseahorses.ro.
An equestrian brand with an editorial tone: an elegant serif, cream, green and burgundy, illustration and photography with a cinematic feel. We did not sell "riding lessons", we sold the feeling at the end of a day spent on a horse.
The brand lives by the sea.
blackseahorses.ro ↗
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