GO Labs

W’04
Brand & Design / E-commerceBranding & identity · Packaging · Product photography & video · E-commerceClient: GO Labs

GO Labs is a direct-to-consumer hydration brand: electrolytes in sachets and tubes, in flavours like wild raspberry and white peach. We built everything: the identity, the packaging, the photography, the films and the online store.

Context

GO Labs makes electrolyte hydration, zero sugar and zero calories, for people who move a lot.

The problem

The category is full of sports brands that shout. GO needed energy without aggression. And a store that sells simply.

What we did

Brand and identity, packaging, product photography and video, online store.

The system we built

A GO monogram readable at a run, fruit colours across tubes and sachets, one unified photo and video campaign, and a fast shop.

The result

A direct-to-consumer brand coherent from the sachet to the checkout, with a content library ready for campaigns. Go for it.

"Go for it." A GO monogram you can read at a run, colours taken straight from fruit: coral, raspberry, peach. And an online store that moves as fast as the people it is made for.

The GO Labs site on screen:
golabs: the site hero
The GO Labs tubes in raspberry and coral
The white peach sachet, among peaches
Packaging: tubes and sachets
The wild raspberry tube, on a mountain of raspberries
Wild raspberry
A woman drinking GO against a yellow background
A man drinking pink GO, under the sky
The orange GO bottle, drunk under a blue sky
The campaign: hydration, every day
The launch film
The GO tubes in a sports bag, on clay
The GO sachet and the golf ball, in the player’s hand
A golfer drinking GO on the course
On the course
The GO Labs site on screen, among the rocks:
The GO Labs online store, on pink
The online store
The GO Labs product page on a phone, on marble
The GO Labs site on a phone:
On mobile
A runner drinking GO, in motion

Go for it.

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