Seayou Brand Guide
W’03The Seayou brand guide, documented as an interactive experience rather than a PDF forgotten in a folder.
Context
The Seayou visual system was growing fast: logo, colours, typography, photography, iconography.
The problem
Classic brand guides die inside PDFs: nobody opens them, nobody updates them.
What we did
We documented the system as an interactive web product, not a static document.
The system we built
Five navigable chapters: logo, colour, typography, photography, iconography, with rules, scales and examples right in the browser.
The result
Everyone who opens it sees the same rules and the same aesthetic: distinct, coherent, timeless, always up to date.
The visual system, live: rules, components and usage examples, navigable straight in the browser.
The guide is live.
View the brand guide ↗
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