Seayou Riviera

W’02
Brand System / DevelopmentBrand system · Illustration & brand guide · Web design & developmentClient. SeayouVisit the site

Seayou builds modern residential developments near the sea. We built the brand system, the logo, the illustration and the guide. And the site, all in one language: sun, colour and air.

Context

Seayou builds residential developments on Faleză Nord, near the sea: apartments designed for comfort and balance.

The problem

Seaside real estate all communicates the same way: generic renders, big promises, zero identity. Seayou had to look different before selling square metres.

What we did

A complete brand system: logo, illustration, brand guide, plus the presentation site.

The system we built

The sun on the horizon as the central mark, a palette taken from the coloured balconies of the towers, our own illustrations, and a site that sells a way of living rather than floor area.

The result

An identity recognised instantly on any channel, from the site hoarding to seayou.ro. And a living guide the team uses without us.

"Close to the sea, to the centre, to the lake, to everything." A real estate brand with the sun on the horizon in its logo, a palette taken straight from the coloured balconies of the towers, and a site that sells a way of living rather than square metres.

The Seayou logo on a green tiled wall
Signage: the logo, the sun on the horizon line
Brand illustration: orange balconies, seen from below
Brand illustration: a white tower with green and yellow balconies
The illustration system
The Seayou Riviera development from above, with the sea on the horizon
The development, with the sea on the horizon
seayou.ro on a laptop:
seayou.ro: the hero
seayou.ro on a laptop:
The mobile version of the Seayou site
The mobile version
The Seayou logo drawn in the sand
The mark, in the sand
Brand film: the balcony detail
Seayou interior: a living room with a blue sofa
Seayou interior: an apartment in cream and olive
Interiors: renders
The Seayou brand guide on a tablet: the primary palette
The brand guide: see also W’03
The Seayou towers at sunset, with the playground between them

Close to the sea, to the centre, to the lake, to everything.

seayou.ro ↗
Abstract illustration: the facade as a pattern of shapes and colours
The facade, as a pattern