What it contains
Concrete rules, with examples, not theory about brands.
- Logo usage rules: minimum sizes, clear space
- The colour palette with exact codes for print and digital
- Typography: fonts, hierarchy, rules for combining them
- Mistakes to avoid, with in practicee "not like this" examples
- Real applications: materials, social media, documents
An interactive guide,
not just a PDF
A 40 page PDF gets opened once and forgotten. A live guide gets used.
We also deliver the brand book as an interactive guide, accessible in the browser: anyone who needs a logo file or a colour code takes it straight from there, without digging through folders or asking someone.
That matters most when a brand is used by several people: your team, a printer, an external collaborator. Everyone works from the same source, always up to date.
Frequently asked questions
A brand book is the document that holds the rules for using the visual identity: how the logo is used, what colours and fonts the brand has, what is allowed and what is not. Its job is to keep the brand coherent, no matter who uses it.
Because without rules, every person who touches the brand interprets it differently. Within months you have five logo versions in circulation and colours that do not match. The brand book prevents exactly that.
You get it as a document, plus the interactive guide version accessible in the browser, where your team can take the files and colour codes directly.
The price is built to measure, for each client separately. We do not work with fixed packages, because brands are not alike either. After the first call you get a clear quote with everything it includes and no hidden costs.