What you get
Not a single file, but every variant you actually need.
Most logo problems show up after delivery: it works on white but not on a dark background; it looks good on the site but disappears on the product label. That is why we deliver the complete set of variants, not one image.
- The main logo, in its final form
- Variants: horizontal, vertical, symbol only, monochrome
- Versions for light and dark backgrounds
- Minimum size and clear space rules
- Source files in every format: AI, SVG, PNG, PDF
How we work
You choose from a reasoned direction, not from a pile of options thrown on the table.
We learn what the company does, who for, and who it competes against. Without that, any logo is a guess.
We present distinct directions, each with the reasoning behind it. You choose knowing why.
We polish the chosen direction to its final form and build every version.
You get the source files and the usage rules, in an organised folder.
Examples
Logos and visual systems we have built.
Frequently asked questions
The price is built to measure, for each client separately. We do not work with fixed packages, because brands are not alike either. After the first call you get a clear quote with everything it includes and no hidden costs.
You get the main logo plus the variants you need in practice: horizontal, vertical, symbol only and monochrome, in AI, SVG, PNG and PDF files, for light and dark backgrounds.
Yes. The rights transfer in full on the final payment, and the source files stay yours. We keep nothing back.
We do a logo on its own if that is what you need. But a logo works best as part of a system, with colours, typography and rules. See the visual identity page.
Every stage includes one big round of feedback. The directions come out of discovery, so it rarely happens, but if none of them fits, we start again based on what you rejected and why.