Logo
The mark that identifies you. The smallest piece of the whole.
A good logo is recognised, works at any size and lasts. But on its own it does not tell you what colours the company has, what font the site uses or what a post looks like.
That is why people who buy only a logo usually come back a few months later: they have the mark, but every new material still gets invented from scratch.
Visual
identity
The complete system that makes a brand recognisable even without the logo in the picture.
It includes the logo, but also the colour palette, the typography, the graphic elements and the image direction. Plus the rules that keep them coherent, gathered in a brand book.
This is what most companies actually buy when they say "I want a logo". The difference shows when you put ten materials side by side: with a system, they recognise each other.
Branding
Everything that builds the perception of your company, not only the visible part.
Branding starts earlier: who you are, who you exist for, how you differ from the competition, how you speak. The visual directions come out of those answers, not the other way round.
That is why every identity project here starts with strategy. Without it, a beautiful logo is just an expensive guess.
Frequently asked questions
Strategy, then the visual identity, in which the logo is one piece. If the budget is limited, you can start with a logo plus a colour palette and typography, and add the rest of the system later.
Yes, we do logos on their own. We will tell you honestly, though, that it works best as part of a system, otherwise every new material gets built from scratch.
The price is built to measure, for each client separately. We do not work with fixed packages, because brands are not alike either. After the first call you get a clear quote with everything it includes and no hidden costs.