Sus în AER

W’12
Event Branding / IllustrationEvent branding · Illustration & posters · MotionClient. Crama Rasova

"Sus în AER" is Crama Rasova's event series: hot air balloons, DJ sets and sunsets over the vineyard. We built the identity and the poster series: illustration, typography and animation.

Context

"Sus în AER" is Crama Rasova’s event series: hot air balloons above the vineyard, music and wine, a whole season.

The problem

A series of six different evenings needed a common thread that would not wear out by the sixth edition.

What we did

The identity of the series and all the graphics: posters, lettering, animation.

The system we built

One balloon in every poster, a new palette for every date in the calendar, the same typography, plus the save the date with the whole season.

The result

Six editions, one brand: the audience recognises the series at a glance, wherever it appears.

One balloon in every poster, a new palette for every evening: pastel, purple, green, circus stripes. The same promise every time: up in the air, with the wine and the music behind us.

The event itself: the balloon, at sunset
Sus în AER poster: a pastel balloon with a surprise live act
Sus în AER poster: a purple balloon on blue
Sus în AER poster: an olive green balloon
The poster series: one balloon, new colours
Sus în AER poster: yellow and blue waves
Sus în AER poster: orange tent stripes
The same typography, a different game
Sus în AER poster: lettering with splashes of wine
A save the date poster with every date of the summer
A poster from the Sus în AER series
A poster from the Sus în AER series
A poster from the Sus în AER series
A poster from the Sus în AER series
The whole season: 30 May → 5 September

Up in the air, with the wine and the music behind us.