Cărușor

W’09
Brand & Design / E-commerceBranding & identity · Illustration & mascot · Web design & e-commerce · MotionClient. CărușorVisit the site ↗

The project closest to us: Cărușor, premium strollers at an accessible price. A whole brand built around one warm idea: every stroller deserves a second life.

The Cărușor brand in use: a mother with a stroller, tagline, mascot and product

Context

Cărușor refurbishes premium strollers and gives them a second life, at an accessible price.

The problem

"Second hand" and "premium" do not sit naturally in the same sentence: refurbished had to feel immaculate and moving.

What we did

Branding with a mascot, illustration, motion design and an online store.

The system we built

A teddy bear that washes, repairs and cares; a wordmark as soft as a toy; the refurbishing process shown step by step; a clear shop.

The result

"Every stroller deserves a second life": a promise the site demonstrates rather than merely states.

"Premium strollers. Accessible price." A wordmark round and soft like a toy, a teddy bear mascot that sleeps, washes and cares for strollers, and a palette, burgundy, cream and blue, that feels like childhood.

The mascot, in motion: every stroller gets a second life
The cărușor wordmark on burgundy
The cărușor wordmark on blue
The cărușor wordmark on cream
Wordmark: three versions
Mascot stickers: asking, on the phone, out for a walk, waving
Mascot stickers: with a sponge, with a spray, washing the stroller, with towels
The mascot: the sticker sheets
The Cărușor workshop: the teddy bear sanitising a stroller, illustration on blue
The workshop
Refurbishing: the teddy bear takes the fabric off the stroller
Refurbishing: the teddy bear machine-washes the fabric
Refurbishing, step by step
The Cărușor site on desktop:
The site: hero, on desktop
The Cărușor site on a laptop: delivery in 4 steps
The Cărușor site on a tablet: the refurbishing process
The steps and the process
The mobile version of the Cărușor site, on two phones
The mobile version
Posters, a billboard with the mascot, and the sleeping teddy bear
Posters & billboard: the teddy bear, everywhere

Every stroller deserves a second life.

carusor.com ↗
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