What it means,
in practice
A brand is not a logo. It is how you look, how you speak and how you stay in mind, on any screen and on any material.
Most business owners come to us with a simpler problem than they think: they have a logo, but no system. Every post looks different, the site does not match the printed materials, and a first-time visitor cannot quickly tell what the company does.
We solve that by building a system, not isolated pieces. Strategy produces the visual directions, the chosen direction produces the identity, and the identity produces the rules anyone working with the brand tomorrow can use.
- Strategy & research: positioning and direction, before any pixel
- Visual identity: logo, colour palette, typography, graphic elements
- Brand book: the usage rules, with examples and real applications
- Extending into digital: website, e-commerce, video content and motion
Branding
services
Each part works on its own. Together they become a system.
- Logo design: the main mark and all of its variants
- Visual identity: the complete system around the logo
- Brand book: the manual that keeps everything coherent
- Rebranding: for businesses that have outgrown their image
- Web design & development: websites and online stores
Work
Complete brands, built from strategy through to launch.
Frequently asked questions
It includes research and positioning, two or three creative logo directions, the complete visual identity (logo with variants, colours, typography, graphic elements) and the brand book with the usage rules. If needed, we add website, video and content, all in-house.
The price is built to measure, for each client separately. We do not work with fixed packages, because brands are not alike either. After the first call you get a clear quote with everything it includes and no hidden costs.
A complete brand usually takes 2–3 weeks. Brand plus website: 5–7 weeks. Projects with applications or e-commerce: 8–12 weeks. We set the exact deadline after the first call.
You get everything: the source files, the brand book, the live site with full access, and training for your team. The rights and the files stay yours.
Yes. The studio is in Constanța, but we work remotely with brands from all over Romania and abroad. The process is the same, only calls replace face to face meetings.